B&W participa en el proyecto EIMET21 —Emotion and Identity in Media—, que se inscribe en el marco de RISE (Research and Innovation Staff Exchange) de la Unión Europea y tiene como objetivo reforzar la colaboración internacional intersectorial y transfronteriza en I+D+I mediante intercambios de personal investigador e innovador entre entidades públicas y privadas.
El consorcio es de ámbito internacional —8 países— y engloba a 18 instituciones: 8 del entorno académico y 8 del sector de los medios. Entre los particpantes, Aalto University (Helsinki), Writers Guild Foundation Library (Los Angeles), Screen Yorkshire Film Commission (leeds), Casanova Multimedia (Rome), Universidad de Navarra (Pamplona), Universidad Rey Juan Carlos (Madrid) y Universidad de Los Andes (Santiago de Chile).
The consortium consists of 18 both academic (9) and industrial (9) institutions spread over 8 countries in and outside of Europe, holding many years of expertise in academic research, training and production. Having both types of organisations collaborate closely will help to further bridge the culture gap between research and creative production. Their combined skills will also allow the development of a theoretically founded and consciously developed practice.
All participants that work on Universities are well established academics who have published extensively, both books and peer-reviewed articles. They have at the same time many years of experience in professional screenwriting training and script-doctoring. Most participants have also a long-standing working experience with the professional industry of filmmaking. Members are therefore well placed to assess which information can be applied in a useful way to collaborate with professional film and TV makers, and to improve existing screenwriting programs.
The participants from the industry have years of experience in producing audiovisual material for the cinema and TV. They are interested in sharing their expertise with researchers from and outside Europe, and are looking to turn creative ideas into innovative products and processes. As products we mean audiovisual content that address the representation of emotions in a multifaceted way. For new processes we mean the possibility of having academic consultancy during the creative processes.