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Madrid Shanghai 2010
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Expo Communication
In association with partners Granta and Kerygma, Blanco & White developed the strategic communication plan for the city of Madrid around its presence in Expo Shanghai 2010.
The Universal Exposition of Shanghai, themed "Better City, Better Life" will be the largest ever, with 184 participant countries and 43 International Organizations.
A total of 55 cities will attend the Expo. Among them, Madrid, whose project was selected by an international committee to be showcased with 14 other cities in the Expo Urban Best Practices Area, an exclusive space for those cities that will have its own pavilion.
The event expects to attract over 70 million visitors.
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