Fashion Management

NUEVO LIBRO

“Fashion management” es el último libro publicado por el IAE Business School de Argentina y la Editorial Temas, resultado del trabajo de recopilación y edición de las ponencias de diez profesores de distintas áreas de Escuelas de Negocios y diez profesionales de la industria de la moda.

Mercedes Ezpeleta ha escrito el capítulo dedicado a la moda en la ficción televisiva: las estrategias de posicionamiento y marketing de las empresas de moda internacionales en las series y dramas
televisivos.

ACTIVIDAD ACADÉMICA Faculty appointment B&W partner MGDA has appointed Mercedes Ezpeleta for the Advisory Board of the Masters Degree in Script Writing and Development. The MGDA is a programm sponsored by the School of Communication of Universidad de los Andes. Dámaso Ezpeleta is now a professor of Audiovisual and Multimedia Project Managemenmt at CITM. The Processing and Multimedia Technology Centre is an educational centre that is part of the Universitat Politècnica de Catalunya.

CONSULTING Film & TV Industry Blanco&White is currently working in different projects for the film & TV industry, including the launching of a new transregional production company for feature and animation movies and the communication strategy for a new Spanish studio. As part of the usual business, B&W has also started a partnership with a Polish investment group for media and entertainment.